Let's be real, being a woman in business isn't easy. Often times, women wear many different hats. We juggle so many roles at one time, all while trying to start or run a business. Lots of times, we are still working a full-time job while being a mother, student, significant other, friend and so much more. Playing the balancing act isn't always easy. Sometimes we are juggling and balancing so much that we lose focus of one thing or even “drop the ball”. Can you relate? This is normal ladies! We can’t be superheroes all day, every day. And you know what? That’s perfectly fine…However, there is something we must remember and always stay true to while getting our businesses off the ground and running. We must NOT lose sight of the overall intention of our business.
What is the mission of your business and how will it serve other people? What is the intent behind starting your business? I was inspired by CEO of Origami Owl, Chrissy Weems. She is a mother of five children, a wife and an inspiration to many women in business. Chrissy and her daughter started a jewelry business when Chrissy’s daughter, Bella, was only 16 years old. She stated that the key to her business being so successful is the intention of the business. Her company stands firm on the mission of “be[ing] a force for good. To love, inspire and motivate people of all ages to reach their dreams and empower them to make a difference in the lives of others.” Chrissy Weems’ mission is very similar to the overall intention behind my blog, my business and goal of starting a non-profit organization in the future. It made me realize that if I don’t lose focus of the intention of my business, it will only ignite my purpose and passion to keep going.
Not only will you keep the motivation to keep pushing past those obstacles but people, your customers, will be able to feel your genuine energy of wanting to serve them. Making a profit is the ultimate goal but the first goal should be to serve your audience and consumers. Once the consumers see that your intentions of bettering their lives are genuine, they will remain loyal to you, refer others to you and stand behind your brand. Without your audience and customers, you have no business. Serve them first and then your profit will grow.
Not losing sight of your intention, is easier said than done at times. That’s why it’s crucial to keep yourself virtually surrounded by motivation. Follow Girl Bosses on social media, listen to podcasts and become subscribers to blogs that spark your motivation. When it comes to building a brand and business from the ground up and making it flourish, Chrissy Weems has all the major keys that you can learn from. Become a member to her website: www.chrissy-weems.com.
Having trouble with putting together your mission for your business? Think about what interested you in starting that particular business, how you connect to it and how it can help others. Everyone’s mission is different but the intention of your business benefiting your customer should be the same. Focus on your intention and watch your business grow!